ANOT stands for Atomic Unit of Agency. It is the smallest independent marketing automation you can create in the ANOTS platform. Each ANOT represents a complete, self-contained marketing task that runs automatically after your approval. Examples include: posting to Instagram daily at 10am, writing weekly blog articles about marketing, sending monthly newsletters, or creating social media content calendars. ANOTs are created through natural language conversation with your AI team (Qubik, Themis, Core) and can be modified, paused, or deleted anytime. The free tier includes 3 ANOTs per month.

How does the AI team work in ANOTS?

ANOTS uses a three-agent AI system called TCAM V2: (1) Qubik (Creative Motor) - Generates creative proposals, content ideas, and marketing strategies using models like Gemini 3 Flash or GPT-5.2. (2) Themis (Analytical Motor) - Reviews proposals for risks, costs, brand consistency, and practical constraints using models like Claude Sonnet 4.5 or DeepSeek R1. (3) Core (Synthesizer) - Combines both perspectives into a clear recommendation and presents it to you for approval. Nothing runs without your explicit approval. This three-agent architecture ensures creative ideas are balanced with analytical rigor before execution.

What is Brand Archaeologist and how does it extract brand information?

Brand Archaeologist is ANOTS multi-source brand intelligence system powered by Gemini 3 Pro and Gemini 2.5 Pro. It automatically extracts your brand DNA from three sources: (1) Website Analysis - Crawls up to 12 pages (home, about, products, services, pricing, contact) to extract logos, color palettes (primary, secondary, accent), Google Fonts, brand voice, and messaging. Limited to 2MB total data and same domain only. (2) Document Processing - Analyzes PDF, DOCX, PPTX files for brand guidelines, visual assets, typography rules, and brand standards. (3) Social Media Learning - Connects to Meta (Facebook/Instagram) via OAuth to analyze your last 10 posts for tone, style, and communication patterns. The AI Council (Qubik, Themis, Core) reviews all extracted data and creates a unified brand snapshot with provenance tracking.

What AI models does ANOTS use?

ANOTS uses different AI models per tier: Free (Explorer): Qubik uses Gemini 2.5 Flash, Themis and Core use DeepSeek R1, Brand Archaeologist uses Gemini 3 Pro + Gemini 2.5 Pro. Standard ($9.90/mo): Qubik and Core use Gemini 3 Flash, Themis uses Claude 3.5 Haiku, Brand Archaeologist uses Gemini 3 Pro + Gemini 2.5 Pro. Pro ($49.90/mo): Qubik uses GPT-5.2, Themis uses Claude Sonnet 4.5, Core uses Gemini 3 Pro, Brand Archaeologist uses Gemini 3 Pro + Gemini 2.5 Pro with unlimited excavations. Pro tier also supports BYOK (Bring Your Own Keys) for direct billing to your AI provider.

What platforms and integrations does ANOTS support?

ANOTS uses ActivePieces as the self-hosted workflow engine, providing connections to 200+ apps. Publishing platforms include Instagram, Facebook, Twitter, LinkedIn, WordPress, Medium, Ghost, and Webflow. Analytics and ads platforms include Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, and HubSpot. Other integrations include Mailchimp, SendGrid, Shopify, WooCommerce, Stripe, Google Drive, Dropbox, Slack, Discord, Zapier, Make, and Airtable. Free tier includes 1 publishing platform and 1 analytics platform. Standard and Pro tiers include all platforms.

How much does ANOTS cost?

ANOTS offers three pricing tiers: Explorer (Free Forever): 3 ANOTs per month, full AI team (Qubik, Themis, Core), Brand Archaeologist with 3 excavations per month, 1 publishing platform, 1 analytics platform, 24-hour Activity Hub view, community support. No credit card required. Standard ($9.90/month): 50 ANOTs per month, faster AI models (Gemini 3 Flash, Claude 3.5 Haiku), Brand Archaeologist with 10 excavations per month, all publishing and analytics platforms, 7-day Activity Hub view, priority email support, cost estimates before operations. Pro ($49.90/month): Unlimited ANOTs, flagship AI models (GPT-5.2, Claude Sonnet 4.5, Gemini 3 Pro), unlimited Brand Archaeologist excavations, BYOK support (bring your own OpenAI/Anthropic/Google keys for zero AI cost), custom Activity Hub range, multi-brand support, white label options, dedicated support.

What is Activity Hub?

Activity Hub is ANOTS centralized tracking system that shows all your marketing automations in one place. It displays what is currently running, what is scheduled for future execution, what has been published, and what failed with error details. Free tier provides 24-hour view, Standard tier provides 7-day view, and Pro tier provides custom date range view. Activity Hub includes daily focus view to keep you organized, monthly calendar for long-term planning, execution history with timestamps, and cost tracking per ANOT.

Does ANOTS require coding or technical knowledge?

No. ANOTS is designed for marketers, not developers. You create ANOTs through natural language conversation with your AI team. Simply tell Qubik what you need (e.g., "Post to Instagram daily at 10am with product photos"), and the AI team handles the technical implementation. The approval workflow shows you exactly what will happen before execution. No coding, no complex configurations, no technical setup required. However, Pro tier users can optionally use BYOK (Bring Your Own Keys) for advanced API integrations.

How does the approval workflow work?

ANOTS uses an approval-based workflow where nothing runs without your explicit permission. The process: (1) You chat with your AI team about what you need. (2) Qubik creates a detailed proposal with content, strategy, and execution plan. (3) Themis reviews the proposal for risks, costs, brand consistency, and constraints. (4) Core synthesizes both perspectives and presents a clear recommendation. (5) You see the full plan, review all details, check estimated costs, and then approve or reject. (6) Only after your approval does the ANOT start running automatically. You can pause, modify, or delete any ANOT at any time.

What brand elements can ANOTS extract automatically?

Brand Archaeologist extracts comprehensive brand elements: Visual Identity includes logo variations (primary, secondary, favicon), color palette with hex codes (primary, secondary, accent colors), typography and Google Fonts with weights and styles, and image style patterns. Brand Voice includes tone and communication style (formal, casual, professional, friendly), key messaging and taglines, product and service descriptions, and value propositions. Company Context includes about summary and mission statement, product and service catalog, industry positioning and competitive advantages, and target audience insights. All extracted data includes provenance tracking showing which source (website, document, or social media) each element came from.

Automate Client Reporting: Save 10 Hours Per Week

Client reporting is essential. It's also the biggest time sink for agencies.

Here's how to automate it completely.

The Manual Reporting Problem

Every month, you:

Log into 10+ platforms (GA4, Meta Ads, LinkedIn, Instagram, etc.)
Export data manually
Copy-paste into spreadsheets
Create charts and graphs
Write commentary
Format the report
Send to client
Answer follow-up questions

Time per client: 2-3 hours
Time for 10 clients: 20-30 hours per month

That's a full week of work. Every month.

The Automated Alternative

With ANOTS:

Connect data sources once
AI pulls data automatically
AI generates insights
AI creates branded report
AI emails to client
AI answers common questions

Your time: 15 minutes per client (review before sending)

Step 1: Connect Data Sources

ANOTS integrates with:

Analytics:

Google Analytics 4
Adobe Analytics
Mixpanel

Social Media:

Instagram Insights
Facebook Analytics
LinkedIn Analytics
Twitter Analytics
TikTok Analytics

Advertising:

Google Ads
Meta Ads
LinkedIn Ads
Twitter Ads

Email:

Mailchimp
SendGrid
HubSpot

CRM:

Salesforce
HubSpot
Pipedrive

E-commerce:

Shopify
WooCommerce
Stripe

Connect once. Data flows automatically.

Step 2: Define Report Template

Choose what to include:

Executive Summary:

Key metrics
Month-over-month changes
Highlights and lowlights

Traffic:

Website visitors
Traffic sources
Top pages
Bounce rate

Social Media:

Followers growth
Engagement rate
Top posts
Reach and impressions

Advertising:

Ad spend
ROAS (Return on Ad Spend)
Cost per lead
Conversion rate

Email:

Open rate
Click rate
Unsubscribe rate
List growth

Business Impact:

Leads generated
Sales attributed
Revenue impact
ROI

Step 3: Set Up AI Insights

This is where ANOTS shines. Instead of just showing numbers, AI provides:

Trend Analysis: "Instagram engagement increased 34% this month, driven primarily by carousel posts which averaged 2.3x more engagement than single images."

Anomaly Detection: "Website traffic dropped 15% on March 12-14. Investigation shows this coincides with server downtime reported by hosting provider."

Recommendations: "LinkedIn posts published on Tuesday mornings (9-11 AM) consistently outperform other times by 45%. Consider shifting more content to this window."

Competitive Context: "Your engagement rate (4.2%) is above industry average (2.8%) but below top performers (6.5%). Opportunity for improvement."

This is what clients actually want. Not just data, but insights.

Step 4: Brand the Report

Upload your:

Logo
Color scheme
Font preferences
Report template

ANOTS generates reports that look like they came from your agency, not a generic tool.

Step 5: Automate Delivery

Set schedule:

Weekly, monthly, or quarterly
Specific day and time
Email recipients
Delivery format (PDF, link, dashboard)

Reports send automatically. Clients get them on time, every time.

Real Example: Monthly Report

Executive Summary

"March was a strong month for [Client Name]. Website traffic increased 23%, social engagement grew 34%, and we generated 47 qualified leads—a 28% increase over February."